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Interview: Lim Zi Kun, Desiree Khng – ToBeYou.sg; Part One: Launching a Successful Project

By Rovik Robert·1 Jun 2022

This is the first part of a two-part interview with Lim Zi Kun and Desiree Khng, the co-leads behind ToBeYou.sg. They share how they assembled a team of over 100 volunteers to build and launch an interactive fiction game that cultivates empathy by letting players step into the shoes of someone very different from themselves.

ToBeYou.sg was built entirely by Better.sg volunteers and reached over 1,500 players within two days of its Racial Harmony Day 2021 launch. In this first part, the team discusses the challenges of launching a tech-for-good project — from scoping and team-building to navigating sensitive social topics in Singapore's multicultural context.

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